Carlotta was designed to represent the museum both digitally and as a walking act at many events as a popular character and identification figure. Carlotta will be making her first appearance at a public event on 3 October 2020.
Head of the Mercedes-Benz Museum Monja Büdke explains: “Our idea was to create recognisable personalities for children and adults to identify with. As a mother of two children, I know how positive the effect of animated characters is. The result is a likeable duo: Carlotta as an image of the museum and her partner Carlchen as a car, obviously bearing the star on the bonnet.”